Choose the first market with a decision matrix.
Outreach Asia | https://outreach.asia/resources/choose-first-market.html

Markets being compared:
Criteria and importance:
Demand evidence by market:
Partner access by market:
Offer readiness by market:
Team capacity by market:
Unknowns and specialist reviews:
First mission and learning objective:
Continue / refine / pause criteria:
Review date:

Review checklist
- The same criteria apply to every market.
- Unknowns remain visible.
- Critical gaps cannot be averaged away.
- A review date and learning objective are agreed.