Measure expansion progress beyond emails sent.
Outreach Asia | https://outreach.asia/resources/measure-expansion-progress.html

Mission and reporting period:
Unique companies researched:
Companies approved as matches:
Contactable prospects:
Messages sent:
Meaningful positive conversations:
Qualified handoffs:
Client-accepted opportunities:
Meetings held / samples / proposals:
Sourced versus influenced outcomes:
Response handling delays:
What to change next:

Review checklist
- Every metric has a unit and definition.
- Automated replies are not counted as positive interest.
- Opportunity acceptance has an accountable owner.
- Commercial outcomes are recorded without assuming revenue.