Every company in your Leads list is a real business, found in public sources and checked against its own website. This article explains where companies come from, how the score works and how to judge whether the AI team has made a good choice.
Where companies come from
For each running campaign, research combines several public sources:
- Business listings and map data. Business categories and map searches for the kind of company and the places in your campaign.
- Directories and exhibitor lists. Association member lists and trade-show exhibitor lists, where an approved one exists for your sector.
- Targeted web research for campaigns with specific criteria.
The candidate’s own website is then read. A “website” that is really a social-media page, marketplace, directory or booking site does not count as a company site, and the candidate is not saved.
The match score
Each company is scored out of 75 across five parts:
| Part | Points |
|---|---|
| Category fit | 0–20 |
| Evidence that it could use or resell your offer | 0–20 |
| Quality of the route to reach it | 0–15 |
| Apparent scale | 0–10 |
| Capability signals | 0–10 |
The research also gives a verdict. A company judged not to be a buyer is rejected whatever its score.
Priority, Contactable and Below
| Band | Score | Shown in Leads as |
|---|---|---|
| Priority | 60 or more | Strong · 63/75 |
| Contactable | 40 to 59 | Good |
| Below | Under 40 | Weak |
Most companies below 40 are never saved at all. The Sort option Best match first puts Priority companies at the top.
Reading “why this one”
Every lead carries a short written reason. In Leads, expand a row to see Why this lead matches; on the lead page it appears under Why we picked them. The reason may only refer to evidence that was actually found. Underneath you will see that evidence:
- From their website: a short quote from the company’s own pages.
- Listing signals such as reviews, a published phone number, a claimed business profile, branches or approximate staff numbers.
- For campaigns with criteria, Campaign requirements and evidence (see Set qualification criteria).
- Sources checked: the pages the research used.
Reasoning can be shown in English or Chinese with the Match reasoning toggle.
Where contact addresses come from
Email addresses come only from the company’s own website: its home page, linked contact and about pages, and standard contact paths. The app prefers a trade-desk inbox such as export@ or purchasing@, then a general business inbox such as info@ or sales@, and only then a named person. Privacy, whistleblowing and no-reply inboxes are never used. If the domain has no mail server, the company is moved to Contact by hand rather than emailed.
In our first campaigns, general business inboxes received 83% of first emails. Email found does not mean cleared to send: country rules and checks still apply.
Your decisions on a lead
- Select Keep to confirm a good fit.
- Select Not a fit and, optionally, say why. Reasons help you spot patterns to fix in the campaign.
- Select Stop contacting to halt all outreach to that company.
- Use Export CSV to download the filtered list.
Filters help you work through a long list: search by company, email, website or city, switch on WhatsApp possible, or use More filters to narrow by market, campaign, email availability or score.
Need help with something not covered here? Email wilson@communication21.com or use Help & glossary in the app.